In 1933 Adelmo Lombardini, together with his brothers Alberto and Rainero, started his own business, setting up the company “Officine Meccaniche Lombardini Brothers”, located in the outskirts of Reggio Emilia. From 2007, KOHLER Co, believing in the same values of continuous research, customer focus and quality of commitment, continues on the same path to international success. And this year, 2013, we are celebrating our eightieth anniversary. Eighty years through contemporary history, via the Second World War, the post-war reconstruction, the economic boom, the Cold War and the economic crisis, events in which the Company has always responded, adapting and innovated. Today, innovation is still defining the historical brand of Reggio Emilia:
– Product innovation, thanks to the launch of the new KDI (Kohler Direct Injection) Engine Family, that will extend the product range up to 100 kW.
– Image innovation. In harmony with Lombardini’s ongoing commitment to innovation, what better way to celebrate 80 years than an event which incorporates modern media tools such as Face-book and Youtube which are widely accessible to all, and a strong connection with Reggio Emilia – the birthplace of the Company. 80years together, an initiative that will take place throughout 2013, aims to gather the evidence which expresses the strong cohesion between the company, its network, its customers and the community. The company has commissioned Peter Anceschi, a young artist from Reggio Emilia, to create a unique painting, of which 80 prints have been made tol be donated to the first 80 people that over coming months during various Lombardini events, will leave a video-message about Lombardini. All photos and videos collected will be part of a communication project via social-network media, and will provide a tangible demonstration of the variety and the large number of friends of the company. The initiative was launched during the EIMA 2012 exhibition, with the first two copies of the art work donated to Gianni Borghi and Francesca Rubbiani, President and Marketing Director of Lombardini respectively. Now, it’s your turn !